A first ever report by Vserv.mobi and The Mobile Marketing Association (MMA) for Middle East reveals the evolving Mobile Internet user in the Middle East and provides insight into the mobile internet usage across seven countries namely, Bahrain, Iraq, Jordan, Qatar, Saudi Arabia, Turkey and United Arab Emirates.
The report aims to provide advertisers, media planners and brands with in-depth mobile Internet audience insights, thus improving their reach to the right target audience across Middle East. According to the report, the mobile Internet user is young, app savvy and seeks downloadable content and deals through mobile. Some of the key highlights are explained in this video infographic by Xcel Media