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الاثنين، 17 أكتوبر، 2011

Blend of update iraqi blogging and classic media New Approaches to Theory and Practice in Oxford University

Media and Journalism, 2nd Edition
New Approaches to Theory and Practice
Second Edition
Jason Bainbridge, Nicola Goc and Liz Tynan
Paperback, 528 pages
Jan 2012,  Not Yet Published
Price: $79.95 (04)
Description
An introductory text that provides an overview of the 'mediasphere' to demonstrate how a knowledge of media can inform a knowledge of journalism and vice versa; and to show how such knowledge is best acquired through a combination of theory and practice. It integrates media theory with journalistic practice by drawing on current theories of the media as well as providing practical instruction on how to write journalistic pieces that put these theories into practice. This book is divided into six parts, with the focus becoming progressively broader - from journalism and news writing, to the contexts in which they operate, to the larger mediasphere, to the media industries themselves, to the contexts in which these industries function. This encourages students to follow the flow of information and ideas from news production through to dissemination and negotiation, revealing how important journalism and media studies are to each other.
Features
A blend of 'up-to-date' (Iraqi blogging) and 'classic' (War of the Worlds radio broadcast) case studies to offer students a wide range of perspectives.
Each part is completed with a 'Tools' section. This provides practical training, e.g.: interviewing, writing feature articles and media releases, textual analysis, and highlights the aims of the section.
Key terms: Mediasphere - thousands of texts connected to each other in subtle and obvious ways
Case studies are an extended example of how theory relates to practice e.g. photojournalism, celebrity and online news.
Product Details
528 pages; 17; 10.0 x 7.5;
ISBN13: 978-0-19-557410-4
ISBN10: 0-19-557410-9
About the Author(s)
Jason Bainbridge is Discipline leader and Senior lecturer, Media Studies, Swinburne University of Technology.
Nicola Goc is Senior Lecturer and Coordinator, Journalism, Media and Communications, University of Tasmania.
Liz Tynan is Co-ordinator of Research Student Academic Support within the Graduate Research School, James Cook University.

Table of Contents

Foreword
Introduction
PART 1: INTRODUCING MEDIA AND JOURNALISM
1. The Public Sphere
2. The First Mass Medium
3. The Fourth (or Fifth) Estate
4. The Elements of Writing
Case study 1: The Battle for a Free Press in Colonial Australia
Tool 1: Print Media and Broadcast Interviews
PART 2: MEDIA INSTITUTIONS
5. Radio: The Tribal Drum
6. Film: The Seventh Art
7. Television: The Zoo -
8. Public Relations: Spin Cycle
Case study 2: Spinning the War: How PR Made the First Gulf War
Tool 2: How to conduct a media conference
PART 3: MEDIA ANALYSIS
9. Media Texts
10. Audiences and Representations
11. Celebrity
Case study 3: The Public Right to Know
Tool 3: Textual Analysis and Media Research
PART 4: MAKING NEWS
12. News Values and News Culture
13. Broadcast News: Keep It Simple
14. Sub-editing, News Language and Convention
15. Specialist Reporting: Doing the Rounds
Case study 4: Dirty Deeds: Uncovering Maralinga
Tool 4: Writing Features
PART 5: FRAMEWORKS AND SOCIAL CONTEXTS
16. Ethics in Communication
17. Media Practice, Industry Change and the Law
18. The New Media Environment
19. Convergence
20. Postmodernity
Case study 5: The 'New' Journalism and Blogging on the World Wide Web
Tool 5: New Media
Conclusion: The View from Here

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